consumer has got an income of $75,000, essentially, our consumers are not going to save their way by brown bagging their lunch back to financial health, shall we say. so i think that consumers understand inflation is part of the package. and are willing in modest dosage to accept it. it's certainly been the history of panera. in fact, we quarterly survey consumer sentiment on value, and the value scores on panera have remained over the last five years. >> ron, are you seeing a movement -- let's talk about the health. you've got some very well-posted calorie menus. you've got a 417 calorie asian chicken salad that is terrific. are you seeing people staying away from the high calorie and going for the low calorie? >> jim, you know it. just like your investors, consumers are intelligent. they understand. all they want it do is be treated with respect and dignity. the way we do that is we give them the information. there are others, a broad swatch of panera's menu that is very good for you, low calorie, low fat, really very, very good. you can eat very well at panera. there are also items that